CASE STUDY

DoubleTree Leeds & Manchester

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Our work for DoubleTree Hotels embraced all elements of the product – food and beverage, accommodation, service, technology, team – to devise creative, integrated campaigns that would come to life in PR, social media, print and digital marketing.

We have worked in many varied ways and some of our most successful campaigns have hooked into timely media ‘moments’, including creating special ‘Sex and the City’ cocktails when the SATC2 film hit cinemas and a ‘Skyfall’ offer to coincide with the last Bond movie. Most recently, we have promoted the hotel’s popular Afternoon Tea to consumer magazines including wedding, parenting and lifestyle press

as well as through a campaign of social media posts, competitions and Facebook advertising targeting a regional, female demographic.

A regular flow of coverage has been achieved across regional, national and online media, including national pieces in the Observer, Daily Mail, Telegraph, Grazia and key regional titles Manchester Evening News and Yorkshire Post. Importantly, through several client changes, proving ourselves time and again to be a safe pair of hands and a resourceful, imaginative addition to the team.  Sales targets have been at least achieved and regularly exceeded throughout.