Round Foundry & Marshall’s Mill

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We created ‘Wonderwood’ as part of a campaign for Leeds City Council to change perceptions and raise the profile of Holbeck Urban Village, we were asked by Igloo Regeneration to spearhead the PR for the regeneration of Marshalls Mill and Round Foundry. We continue to hold the account today for current owners Hermes.

Our work began at the height of the economic crash with a brief to heighten the area’s reputation as a hub for creative and digital companies and to attract these types of businesses to the area. At one stage, the closure of a number of tenant businesses reduced occupancy levels at Marshalls Mill from 80% to 18%.

We have overseen delivery of marketing, PR, media relations – including social media,

stakeholder engagement, local newsletter ‘The Circular’ and partnership events, reviewing and adjusting tactics on a regular basis. With Marshalls Mill currently fully let and Round Foundry similarly buoyant, the area’s reputation as a great place to locate a business is firmly established and agent enquiries are strong.

The estate has become a magnet for creative technology businesses in Leeds, and the end of 2016 saw Marshalls Mill achieve 100% occupancy for the first time since its refurbishment in 2001. Anita Morris Associates is now working with the estate management company, Workman, to further establish the area as a leisure destination.