CASE STUDY

Leeds Corn Exchange

Photos
copyright © All rights reserved

Originally asked to help change perceptions of Leeds Corn Exchange by developing a positive media relations campaign, on an ad hoc basis, we were retained on an ongoing basis to devise and deliver a complete marketing, events and communications strategy that would increase footfall and stimulate positive word of mouth for the Grade 1 listed retail centre.

Media coverage since we were appointed has been universally positive, with several editorials commenting on the renewed fortunes of Leeds Corn Exchange. The PR campaign in one

year alone resulted in 154 pieces of editorial across print, broadcast and online publications reaching a circulation of more than 30million.

We have devised and delivered a number of seasonal and year-round marketing campaigns, including video, print, digital, outdoor and events. Tenant occupancy on the retail floors has increased and we have developed a large social media following, with a lively and supportive network of advocates, helping to cement its reputation as the home of independent retail businesses in Leeds.