CASE STUDY

WSP | Parsons Brinckerhoff

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With an increasing number of contracts available in both the public and private sector across the North, in part due to the momentum of the Northern Powerhouse agenda, the regional offices needed to act fast to secure new business in a highly competitive market. Initially we were appointed by the Leeds office to raise the company’s profile and to heighten awareness of the expertise and range of disciplines served by the business Рultimately with the aim of winning new business.

Through a strategic media and public relations campaign, making the most of opportunities

from project milestones, we have secured a broad range and steady stream of coverage across regional print, digital and broadcast media. We subsequently were asked to pitch for, and won the PR account for the Manchester office, where we have employed similar tactics to help boost the visibility of the company across the North-West. Both offices are already reaping the benefits of a heightened regional profile with a number of significant new project wins across the UK, resulting in an ongoing recruitment drive and a focus on retaining talent in the region.