LEEDS 2023 was established to showcase a year of cultural celebration across the city, engaging with artists, audiences, volunteers, businesses and partners to  “Let Culture Loose”.

AMA was tasked with strategically supporting and positively promoting hundreds of LEEDS 2023 events to a local, regional, national and international audience. LEEDS 2023 officially began at “The Awakening” launch event held at Leeds Headingley Stadium on January 7, 2023.