Winners of a competitive tender, we were tasked with putting Calderdale’s cultural offering on the national map, giving the media – and through them the public – the inspiration and information that they needed to act on that impulse and visit the area. Playing on the weird and wonderful nature of the towns and villages in Calderdale, we created a campaign focussing on the quirks and distinctive qualities of the region’s cultural gems to put the area on travel journalists’ radar.

We developed fam’ packages which chimed with the media and the target audiences, pitching them to travel writers across print, digital and broadcast media: dozens of them have visited Calderdale for the first time and reported positively to their readers.

The success of the national and regional media