Granary Wharf

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From 2008 before a spade hit the ground, to 2013, when all spaces were sold or let and ISIS Regeneration sold its assets, we held the marketing and PR account for ISIS’ Leeds scheme Granary Wharf – an award-winning, lively destination on the city’s waterfront with a growing community of residents, housed in signature buildings Waterman’s Place and Candle House.

Working closely with the ISIS team and its other agencies over a period of phenomenal change within the industry, we devised and delivered a strategy of communication with a range of stakeholders with differing needs including local authorities, tourism and other marketing agencies, prospective tenants, residents and the media.

Starting off building the profile of the development, from topping out and the creation of Leeds highest rooftop terrace on Candle House, through to site completion and place-making, we raised awareness of the residential schemes and commercial opportunities, managed several events including the Leeds Waterfront Festival, regular sales events and independent pop-up shops. Media coverage was achieved across trade, national and regional consumer titles in print, broadcast and online media, resulting in over 250 pieces of coverage and almost 50 million editorial opportunities to see including The Times, Financial Times, Estates Gazette, Yorkshire Evening Post, Grazia and Beyond Leeds.